Our brand vision expresses our highest goal and motivation. It is our ultimate purpose. Our vision gives customers, employees, and everyone else connected with our brand something to believe in and belong to. It is a goal towards which every employee can organize their efforts, energy, and passion.
We are, and always will be, a brand that truly cares about the human condition. Our vision is one of an industry leader. By striving to make the world a better place through sport, we're on the path to being the best sports brand of them all. Being a part of something as meaningful as this vision is a lifetime opportunity.
The guiding principle of the adidas Sport Performance Division is to equip all athletes to achieve their "impossible." adidas Sport Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories globally: football, running, training, and basketball.
The Sport Style Division is the home of Originals, defined as authentic sportswear, the Fashion Group, which is the future of sportswear, and Style Essentials, the fresh sport-inspired label made accessible for style-adopting youth. Together they offer consumers products from street fashion to high fashion, all uniquely inspired and linked to sport.