Italy
Switzerland
Billionaire Italian Couture started life in 2005 as part of Billionaire Life, a luxury International Holding comprising of night-clubs, beach resorts and hotels by entrepreneur Flavio Briatore. A luxury menswear brand with a strong sartorial ethos, we translate in fashion the exclusive lifestyle and unique experiences that have made the Billionaire Life brand famous the world over. With impeccable quality down to the last detail, we strongly believe that distinctive style is not only a sign of personality, but also the mark of true luxury. A philosophy that is instrumental in everything that we do.
In 2007, The Percassi Group signed a joint venture with Briatore implementing a global development plan for the brand. Percassi has been operating in the fashion retail sector for more than thirty years, and thanks to an extensive network of mono-brand stores, is today among the principal distributors and licensers of high-end brands all over the world. The brand counts 30 standalone shops and has a presence in 60 multi-marque stores worldwide. Billionaire Couture also includes a capsule women’s collection and a children line devoted to boys (4-14 years).
