Guy Laroche

About Guy Laroche Brand

Guy Laroche, fashion designer and fragrance maker, was born in 1921 in La Rochelle, France. Laroche went to work for Jean Desses in 1949, and eventually became his assistant until moving to the United States in 1955 to learn about ready-to-wear manufacturing methods. One year later, Guy Laroche returned to France to open his own fashion house, where he designed haute couture yet practical clothing for women.

Guy Laroche died in 1989, but famous designers such as Angelo Tarlazzi, Michael Klein and Alber Elbaz have insured the continuity of the styling and image of the Laroche House. Today, a studio comprised of young and gifted designers continues to create designs that are typically Parisian: elegant, seductive, creative and refined.