Hugo Boss

About Hugo Boss Brand

Hugo Boss is one of the leading international fashion and lifestyle groups that offers a versatile range of products in menswear, womenswear, kidswear, eyewear, watches and fragrances.

The Hugo brand encompasses an avant-garde collection, which is designed for business and leisure, and which combines unconventional details with new materials. The Baldessarini brand is the most sophisticated label, featuring the finest Italian fabrics and hand stitching. As a traditional men's wear manufacturer, Hugo Boss made an unsuccessful attempt to start a women's wear line in 1987. Eleven years later Hugo Boss successfully launched the female counterpart to the male Hugo label. In 2000 the designer brand introduced Boss Woman, designed for the sophisticated female business-woman. The Hugo Boss brand is clearly defined by a dynamic design with an emphasis on functionality, clean lines, and attention to details.

The Hugo Boss collections are distributed on the international market through selected specialty stores and Hugo Boss monobrand shops. The collections are designed and managed according to a standardized concept that reflects the clean, stylish brand image applied at monobrand shops worldwide. Nevertheless, the company opened a 20,000-square-foot store in New York City in 2001 that presented all brands and collections under one roof for the first time.