Not Your Daughter's Jeans

About Not Your Daughter's Jeans Brand

For every woman who has ever sacrificed comfort for style...or style for comfort. For every woman who has ever stood in the harsh light of a dressing room and made a wish. And for every woman who has ever tried on five outfits before leaving the house. For you, we created NYDJ. That's because the right pair of jeans can transform not only how you look - they can change how you feel.

NYDJ is the original slimming jean, designed with a superior fit that makes women look and feel amazing. We use premium denim with just the right amount of stretch - for comfort with no bagging - even between washings. Our Lift Tuck Technology® gives you gentle control in front while lifting and shaping in back. And then we add something else...style. With NYDJ, you'll find all the washes, the colors and the on-trend looks you want, all with our famous look-one-size-smaller fit.

But don't just take our word for it. Try them on and see why the women who wear NYDJ aren't just loyal, they're obsessed.