Love Serravalle for a great choice of brands and variety of goods categories, convenient location (between Milan and Genova, close to Asti wineries), and comfortable atmosphere. The only problem is a crowd, but it's a sign of quality and popularity.
Really convenient location close to Asti where we went for wine tasting. Good choice (which is usual for McArthurGlen Outlets), good prices. You should come here between seasons, otherwise it's quite crowded and the size range is limited.
We went as a family to check this place, we loved it so much as we spent the whole day without being bored, we did shopping and took our lunch in the amazing food court.